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The Art & Science of Communicating through Type

There are eight pages to our Typography section of the site; you are currently at the “Typographical Terminology” page.

Type Classifications | Families & FontsTypographic Terminology | Legibility & Readability
Selecting Type
 | Refinements | Dingbats, Special Characters & Drop Caps | Choosing Alignment

TYPOGRAPHIC TERMINOLOGY
To see a Visual Diagram of the defintions below, click here: TYPE TERMINOLGOY DIAGRAM

APEX
Peak of a capital A.

ARM
Horizontal stroke that is unattached at one end.

ASCENDER
Part of the lowercase letter which rises above the height of the lowercase x.

BAR
Horizontal crossbar connecting two sides of a letter.

BASELINE
Invisible line which the letters (excluding descenders) sit on.

BODY COPY
Text type set in paragraphs. Point sizes range from 8-12 pt.

BOWL
Curved stroke which makes an enclosed space within a letter.

BRACKETED SERIF
Serif which is connected to the main stroke by a small curved stroke.

COUNTER
Fully or partially enclosed space within a letter.

DESCENDER
Stroke of a lowercase letter which extends below the baseline.

EAR
Small stroke projecting from the top of the lowercase g.

HAIRLINE
Thinnest stroke within a typeface with strokes of varying weights.

LIGATURE
A special character combining two or more single characters into one.

LINK
The stroke connecting the top and bottom parts of a lowercase g.


LOOP
The lower portion of a lowercase g.

LOWERCASE
Small letters of alphabet.

SERIF
Line that extends from upper and lower end of main strokes. There are many variations: cupped, rounded, square, unbracketed, etc.

SHOULDER
Curved stroke of h, m, n.

SPINE
Central curved stroke of S.

SPUR
Small projection off a main stroke found on many capital G's.

STEM
Main vertical or diagonal stoke of a letter.

STRESS
Direction of thickening on a curved stroke.

STROKE
Straight or curved line.

TAIL
Descender of Q or diagonal stroke at the bottom of R or j.

TERMINAL
End of a stroke not terminated with a serif, e.g. e or t.

UNBRACKETED SERIF
Flat serif without a small curved stroke.

UPPERCASE
Capital letters of alphabet.

UPPER AND LOWERCASE
Capital and small letters used together in a word.

X-HEIGHT
The height of the lower case x, measured from the baseline, which is close to the average height of all lower case characters not including their ascenders.

Another great typographic glossary  

 

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