Illustrator | Software | Photos, Images & Color | Textbooks | Design Principles | Job Info
Typography | Fine Art Principles| | More Info & Great Sites| FAQ | Computer Lab | Contests
Specifically, web design

A great graphic design dictionary:
http://www.graphicdesigndictionary.com/g.html | Designtalkboard Glossary

A glossary of Printing and Graphic Terms | computing-dictionary | tech dictionary

Graphic Design basics:
http://desktoppub.about.com/cs/basic/g/graphicdesign.htm | Logo Design | Identity Contest

A great graphic design history site:
http://www.allgraphicdesign.com/historyof-graphicdesign-arts.html

More History & Industry Masters

What is Graphic Design anyway?
http://www.designtalkboard.com/design-articles/whats-design.shtml

Need to convert a color?

Color Codes Matching Chart HTML (Convert CMYK, RGB Hex)

Graphic Design Principles
Mundi Design Studios | A good article on principles: www.digital-web.com

Good articles about design basics: Good Articles!

INFO ON OUR COMPUTER LAB

To utilize the computer lab here at Mendocino College, you need to register for this class:

CSC 500 - Section 0274
Workplace Software Lab
Room 1280 - 8/21 to 12/21/06

You can register at any time during the semester through the TelReg number:

(707) 468-3353

Your log-in that you use for our class will work in the computer lab as well. The only machines that have Adobe Illustrator and Photoshop on them are the ones at the far end of the back wall of this room. There are lab technicians on hand to assist you with any problems/questions you may have.

ILLUSTRATOR SITES

macdesignonline | illustratorworld

Some terrific drawings made in Illustrator:

dragon | trace your face | goldfish | still life | face | car | body
another great face | beautiful red abstract

A good article on the difference between raster and vector art

http://www.happygraphics.net/friendlysite.html | www.gwenda.com | pixel2life

Illustration Web

SITES WITH FREE DOWNLOADS & TUTORIALS:

Digital media | Adobe Studio Exchange | Tutorialfind | SVG Demos

Scalable Vector Graphics (SVG) | Using Save for Web in Illustrator | Even MORE free tutorials!

SOFTWARE

creationengine | uscollegebuy | JourneyEd | ace-soft | collegesoftware.org

PHOTOS & IMAGES  [Back to Top]

Freefoto.com | freeimages | www.sxc.hu | istockphoto not free - but cheap! | iconarchive

Gifworks.com | Scan Tips

COLOR - Color Info

color-wheel-pro.com | www.newark1.com/color/index.html | interesting article on color

 
Does Color Really Matter?

“Research reveals all human beings make a subconscious judgment about an item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.” from The Institute for Color Research

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TEXTBOOKS - following are some good links to purchase textbooks. If you are a student, look for discounts for students at the educational rate.

overstock | nerdbooks | lynda.com | peachpit | alibris.com |

powells | uscollegebuy | Cheap Text Books | amazon | ebay

DESIGN PRINCIPLES

What is the purpose of graphics?
1) To support content, 2) Create visual appeal, 3) Aid organization, 4) Aid eyeflow

A good article about Design Principles: Principles_of_design

Another great ad: Why Bad Ads Happen to Good Causes

Hierarchy

The tools you use to prioritize your content; how you organize your design.

Victorianferndale | www.scion.com

Good navigation with the use of color: | www.lacountyarts.org | Learningresources

Focal Point

Every design needs one of these - it will attract your viewer and draw them in.

How to make a Focal Point | Good example | Genesis Box | Hautmanwebdesign | Bodyandsoul

A good example of a site that NEEDS a focal point: Soccer Box

A focal point can be text too: Bandwmag

Eyeflow


Painting by Seurat

What guides your eyes on these sites?

Guggenheim Collectionl | Genesis Box

White Space

Makes the site inviting and information accessible. Watch out though - too much white space can also be boring. Another thing to think about: White space doesn't have to necessarily be white!

Deandeluca | Roxx.com | JenPack

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Simplicity

When in doubt, take it out!

Freddevos.com | odegardinc.com | The Art Institute of Chicago Freezepop.com

(Freddevos is an excellent example of focal point and balance as well.)

A site lacking in simplicity:

a-gay-christian-testimony.com

 

Balance

A simple way to achieve balance: Walker Art

circle.bc.ca| www.usask.ca (good article here) |www.stink.com/bruce

Problems with balance: miami.edu/lowe

 

Consistency

Basic layout stays the same throughout the site: Deandeluca

Consistent layout and motion, but each section uses different colors:  Criticalmass.com

Another site utilizing color along with consistency: http://www.sixsides.com

www.flyfishingstillwaters.com

 

 

Unity

Unity describes the relationship between individual parts and the entire composition. What aspects of the design are necessary to tie the composition together? Alternatively, you can use design elements to break it apart and give it a sense of variety.

Counterspace - Which design characteristics help create unity in this web site?

Three examples of excellent unity in a site:

virtual.parkland.edu | virtual.parkland.edu | virtual.parkland.edu | Maine Cottage | Bodydeli

Appropriateness

The choice and execution for communicating what is most suitable to the tone and content of the message, the nature and intent of the sender; and the needs, desires and orientation of the receiver.

Always ask yourself: Is the design appropriate for your audience, the topic, and your original purpose?

artcenter.edu | www.pigletscatering | exquisitecatering

 

Alignment

Compare the alignment of text in these sites. Which ones do you prefer? What feeling do you get from the initial impact?

Sail Free |Asianart.org | Internetcafe (sometimes centering works) | Npsot.org

Does the alignment in this example help organize the information? Mauicoffee.com

How would you fix the alignment in this web page example? Learningwebdesign.com
Check this link to see the "fixed" version: Learningwebdesign.com

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Proximity

Is there a logical relationship between the design elements and how they are communicating those relationships visually? Grouping related items together and visually separating unrelated items by white space or rules can help. Think about this as you look at these sites:

library.albany.edu |Roberto Donna |virtual.parkland.edu

 

Repetition

Repetition ties design elements together and gives a unified look:

Deandeluca - we've looked at this one, but again, an excellent example of repetition.

Good use of repetition in typeface, layout, and style throughout the site: Our site!

Good example of repetition of specific graphic elements: Thebanmappingproject

Contrast

Contrast creates a dynamic design and attracts attention. To be effective, it must be strong. One wy to archive effective contrast involves making two or more elements very different (e.g. heading and text). Check out these sites and see what you notice about contrast:

Industry Films |What makes this page look so dynamic? nobodyhere.com | Visionarywebsites

 

Breaking the Rules

www.leoburnett.ca




Special considerations for graphics on the web:

Resonance: graphics support the content, making it easier/quicker to understand. Content and design should resonate (design appropriate to content/topic). Graphics and content should resonate (graphics appropriate to content). Graphics and design should resonate.

Consistency: be consistent throughout the site. If you use a keyline around a photo, use a keyline around all photos.

Visual Interest: Ways to create visual interest are overlapping elements; rough edges; type and graphics combined; unusual rollovers; strong contrast; use of Flash.

Integration: integrate the graphics into the site, as opposed to simply lining them up somewhere or sticking them here, there, and everywhere!

Originality: Look for ways to be original. If you use stock photos or clip art, recolor or stylize the graphics (beware of copyright issues); create your own graphics, take your own photos, etc.

Fishmarketing.net

Speed: graphics must download quickly.

Type: type is content and can be a graphic too. A great way to create visual interest. Explore using different types of contrast in your type designs.

 

TYPOGRAPHY - the art and science of communicating through type

For special topics in this category, visit the Typography Page

sfmoma.com | Jamesyang.com | love this logo: www.rachelmullis.com
and some pretty bad typography here:
www.henriscatering.com | oh dear

Some useful typography links: fonts.com | eyewire.com | planettypography | fonts

Some links to typography articles: www.typenow.net | Counterspace

Font Peeper
A professional utility for previewing and preformatting your PostScript and TrueType/OpenType fonts and their character mappings along with several other important features such as embedding restrictions, available styles, various code pages and more.

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AND, don't forget:


VISUAL APPEAL & ORIGINALITY

Wolvesburrow.com | Jordanfashions.com

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What’s wrong with these sites?
Which design principles and techniques need to be applied to this site? Is the cursor design an enhancement or distraction? Cat-domain.com/index.htm

How do you feel about contrast and white space here: Napanet.net/~mfc

What impression do you get at this site? JimJacobson.com

How do you feel about the alignment and proximity here? Lavendise.com

FINE ART PRINCIPLES

Relationships, Scale, Synergy
Relationship is the connecting force between elements and synergy is all elements working together to create a cohesive whole. Both are essential for unity.

Two beautiful examples can be found here:

Hozhoni.co | http://www.brainstormventures.com/

Scale & Proportion

Fernando Botero, (1932-), Columbian, A Family


This site takes advantage of the whole screen and then some! How do you feel about the horizontal scrolling format? Seidler

This site uses center screen and is very vertical: Creativehouse.com/flash/

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Closure

Closure challenges the viewer to complete "partial" objects (perhaps the web equivalent is Interaction?)

Do you like the effect of this logo? Good example of using closure: margochase.com

Another good example: Orrdigital

Direction, Movement
Like eyeflow, movement leads the eye into and around the page to achieve unity between elements and leads the viewer thorough a guided visual experience. Decide how and where you want to direct the viewer-and at what speed.

Notice how the images and shapes help to guide your eyes, creating a dynamic movement on the page: Redken

virtual.parkland.edu/gds/main.html

ndm.si.edu/EXHIBITIONS/triennial/inside_design_now.asp

 

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Cropping
Cropped images can also create a very dynamic design:

http://www.aviocoachcraft.com | http://www.guggenheim.org | Typobrand.com

 

Figure-Ground
We see each mark on a page as an object distinct from the background; this is the first step of perception. Figure-ground interplay refers to an ambiguous dimension or element that may be read in more than one way and used as a way of relating positive and negative space.

Figure Ground Image

This site also encourages the viewer to interpret shapes: SSStudio.pl/www/main.html

Escher, the master of figure-ground illusions

 

Rhythm
Rhythm is the heartbeat or the flow, the moving force connecting the elements within a composition: www.RedBullCreativityContest

Interesting rhythm created by the arrangement and direction of the cropped images: Konaoceancondo.com

Rhythm can invite you to move somewhere else ...

 

Perspective
The best way to add a sense of depth to your design, perspective can also create the illusion of a third dimension. Ways to achieve perspective include overlapping objects to determine foreground/background relationships; using size to convey depth; adding more detail/color in the foreground - less in the background; using converging lines/shapes that lead into the distance; and utilizing images within the design that create the depth.

How does the use of perspective enhance this site? vanderryn.com/va/index.html

Lydianwealth.com/main_flash.htm

 

Value
Also called tone, value is the lightness or darkness of a color. The greater the difference in the light and dark areas, the more attention the area will attract. Some good examples can be found here:

johnlovett.com/tonal.htm

http://www.sonic.net/~webclass/BusWeb/

 

Texture

A good example of texture: http://ndm.si.edu/EXHIBITIONS/skin/index.asp

http://ndm.si.edu/EXHIBITIONS/extreme_textiles/index.asp

Great article with examples of texture here:
http://desktoppub.about.com/od/elements/l/aa_texture2.htm

 

JOB & CAREER SOURCES IN THE FIELD

Graphicdesign.about.com/od/career | Blish.com | Elance | Craigs List |
Graphic Design Careers

 

GRAPHIC DESIGN CONTESTS & OPPORTUNITIES

Marin Arts | Media Arts | Course.com - Design Achievement Awards

More Great Design Info

Influential Designers

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Following are links to beautifully designed websites:

http://www.sfmoma.com
http://www.jamesyang.com
http://www.odegardinc.com
http://www.divinepenguin.com
http://www.artcenter.edu
http://www.jiong.com
http://www.fjhakimian.com
http://www.nationalupholstering.com

http://www.artcenter.edu/accd/gallery/gallery.jsp
http://www.glenphillips.com
http://www.jbokhour.com
http://www.orisinal.com
http://pattiglenn.com/main.html
http://www.innatoccidental.com
http://www.stevensebring.com/
http://www.hermanisorrentino.com/b2.htm

http://www.direngrey.co.jp/home.html
http://www.55-69.com/
http://www.roundhousemedia.net
http://www.maccosmetics.com/

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SPECIFICALLY, WEB DESIGN

Don't confuse web design with sex

Okay, on to serious stuff ...

Illustrator is a GREAT tool for web design! In addition to SVG, a file format which is really hot right now, there are many automated features of Illustrator that make it ideal to use for anyone interested in designing web pages.

For example:

Image Maps - they couldn't BE easier in Illustrator: Image map

Flash Files - you don't even need to OWN Flash software!

A simple heartbeat | A simple blend

What is SVG? Scroll down for a complete definition.
For SVG examples: SVG Demos

What else is Illustrator good for when it comes to web design?

• Seamless integration with Photoshop and Image Ready (for animation and more)
• Slicing Images and saving as CSS layers

FAQs:

1. What is the difference between Bitmap (or raster) images and Vector graphics?
Computer graphics fall into two main categories—bitmap and vector. You can work with both types of graphics in Photoshop and ImageReady; moreover, a Photoshop file can contain both bitmap and vector data. Understanding the difference between the two categories helps as you create, edit, and import artwork.

Bitmap images
Bitmap images--technically called raster images--use a grid of colors known as pixels to represent images. Each pixel is assigned a specific location and color value. For example, a bicycle tire in a bitmap image is made up of a mosaic of pixels in that location. When working with bitmap images, you edit pixels rather than objects or shapes.

Bitmap images are the most common electronic medium for continuous-tone images, such as photographs or digital paintings, because they can represent subtle gradations of shades and color. Bitmap images are resolution-dependent--that is, they contain a fixed number of pixels. As a result, they can lose detail and appear jagged if they are scaled on-screen or if they are printed at a lower resolution than they were created for.

Vector graphics
Vector graphics are made up of lines and curves defined by mathematical objects called vectors. Vectors describe an image according to its geometric characteristics. For example, a bicycle tire in a vector graphic is made up of a mathematical definition of a circle drawn with a certain radius, set at a specific location, and filled with a specific color. You can move, resize, or change the color of the tire without losing the quality of the graphic.

Vector graphics are resolution-independent—that is, they can be scaled to any size and printed at any resolution without losing detail or clarity. As a result, vector graphics are the best choice for representing bold graphics that must retain crisp lines when scaled to various sizes—for example, logos.

Because computer monitors represent images by displaying them on a grid, both vector and bitmap data is displayed as pixels on-screen.

2. What does "dpi" mean?

(Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed.

As the dpi rate doubles, the number of dots within a square inch is quadrupled, because dpi deals with two dimensions. Thus, while 100 dpi produces 10,000 actual dots per square inch, 200 dpi produces 40,000 (see below). We have a long way to go to make the resolution on a screen as dense as a printer. A 1200 dpi printer produces 157 times as many dots of resolution as a typical 96 dpi screen.

Dots Per DPI Square Inch
    96 dpi = 9,216 actual dots per square inch
  100 dpi = 10,000 actual dots per square inch
  200 dpi = 40,000 actual dots per square inch
  300 dpi = 90,000 actual dots per square inch
  600 dpi = 360,000 actual dots per square inch
1200 dpi = 1,440,000 actual dots per square inch

3. About Scanning ...

Scanner resolution is measured in terms of dpi (dots per inch). The higher the image resolution, the easier it is to edit the image (i.e., more detail is available) and the better the printed reproduction. The amount of detail required for editing purposes will determine the resolution of the scan.

Scanners, like digital cameras, use software to enhance image quality. Most scanners will identify a dpi number for both "optical resolution" (true resolution) and for "interpolated resolution" (software enhanced resolution). Although the interpolated resolution may be larger than the optical resolution, the optical resolution is the most important number to consider.

Often, you won't know if an image being used as part of a website will need to become part of a printed piece at some point in the future. Always scan an image at a higher resolution than the resolution of the printer device. This should cover the image for the web as well as for potential printed materials. (Laser printer resolution is typically from 300 to 1200 dpi; most photo printers today offer a maximum resolution capability of 1440 dpi or 2800 dpi.)

Generally speaking, here are suggested resolutions for scanning common types of images:

Image Type
Minimum
Better
Web graphic/JPEG or GIF
100
300
Photo
300
600
Photo (to be enlarged)
600
1200
Line Art
300
600
Slides/Negatives
1200
2400
Monochrome image or text
150
300

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For the more serious scanner who wants to get a little more technical, read on:

Scanning using the resolution setting (Photoshop)

You can determine the resolution for your scan using the original and final image dimensions and the resolution of your output device. Scan resolution translates into image resolution when you open the scanned image in Photoshop. To estimate scan resolution:

Do one of the following:

* For laser printers and imagesetters, multiply the printer's screen frequency by 2. To determine your printer's screen frequency, check your printer documentation or consult your service provider.

* For ink jet printers, check your printer documentation for the optimal resolution. Many dye sublimation printers and devices that print directly onto photographic paper have an optimal resolution of 300 to 400 dpi.

Determine the ratio of the final image dimensions to the original image dimensions. For example, the ratio of a 6-by-9-inch final image to a 2-by-3-inch original image is 3.

Multiply the result of step 1 by the result of step 2.

For example, suppose you are printing to an imagesetter with a screen frequency of 85 lpi and the ratio of the final image to the original is 3. First multiply 85 (the screen frequency) by 2 to get 170. Then multiply 170 by 3 to get a scan resolution of 510 ppi. If you are printing to an ink jet printer with
an optimal resolution of 300 dpi, multiply 300 by 3 to get a scan resolution of 900.

Note: Different color separation procedures might require different ratios of image resolution to screen frequency. It's a good idea to check with your service provider or print shop before you scan the image.

Scanning using the file size setting (Photoshop)

You can create a dummy file to predict the file size needed for the final output of your scan.
To calculate the file size before scanning an image:

In Photoshop choose File > New.

Enter the width, height, and resolution for your final printed image. The resolution should be 1.5 to 2 times the screen frequency you will use to print. Make sure that the mode you plan to scan in is selected. For more information, see About color modes and models (Photoshop). The New dialog box displays the file size.

For example, suppose you want the final image to be 4 inches wide and 5 inches high. You plan to print it with a 150-line screen using a 2:1 ratio, so you set the resolution to 300. The resulting file size is 5.15 MB.

To produce the scan, enter the resulting file size in your scanner settings. Don't worry about resolution or image dimensions. After you have scanned the image and imported it into Photoshop, use the Image Size command (with the Resample Image option deselected) to enter the correct width and height for the image.

4. What's the difference between a print shop and a service bureau?

The main difference is that one uses computers and the other uses printing presses. Service bureaus basically take your file and print it out to a high-resolution printer -- called an imagesetter -- that prints to either photographic paper or negative film. If you are going to be printing to an offset press (for a magazine, newspaper, or book, for example) you would then retrieve the negative or print and take it to the print shop, which then creates negatives (if the service bureau didn't), plates and, finally, the final print on paper. These days, the line between the two kinds of businesses is disappearing and oftentimes either business does every step in the process.

5. What are Scalable Vector Graphics (SVG) graphics?

Bitmap image formats for the web—GIF, JPEG, WBMP, and PNG—describe images using a grid of pixels. The resulting files tend to be bulky, limited to a single (often low) resolution, and consume large amounts of bandwidth on the web. SVG, on the other hand, is a vector format that describes images as shapes, paths, text, and filter effects. The resulting files are compact and provide high-quality graphics on the web, in print, and even on resource-constrained, handheld devices.

Users can magnify their view of an SVG image on-screen without sacrificing sharpness, detail, or clarity. In addition, SVG provides superior support for text and colors, which ensures that users will see images as they appear on your Illustrator artboard.

The SVG format is entirely XML-based and offers many advantages to developers and users alike. With SVG, you can use XML and JavaScript to create web graphics that respond to user actions with sophisticated effects such as highlighting, tool tips, audio, and animation.

You can save artwork in SVG format using the Save, Save As, Save A Copy, or Save For Web command. To access the complete set of SVG export options, use the Save, Save As, or Save A Copy command. The Save For Web command provides a subset of SVG export options which are applicable to web-oriented work.

How you set up your artwork in Illustrator will affect the resulting SVG file. Keep in mind the following guidelines:

Use layers to add structure to an SVG file. When you save artwork in SVG format, each layer is converted to a group (<g>) element. (For example, a layer named Button1 becomes <g id="Button1"> in the SVG file.) Nested layers become SVG nested groups, and hidden layers are preserved with the SVG styling property “display:none”.

If you want objects on different layers to appear transparent, adjust the opacity of each object instead of each layer. If you alter opacity at the layer level, the resulting SVG file will not display transparency as it appears in Illustrator.

Raster data is not scalable in the SVG Viewer and cannot be edited like other SVG elements. If possible, avoid creating artwork that will be rasterized in the SVG file. Gradient meshes and objects that use the Rasterize, Artistic, Blur, Brush Strokes, Distort, Pixelate, Sharpen, Sketch, Stylize, Texture, and Video effects are rasterized when saved in SVG format. Similarly, graphic styles that include these effects also produce rasterization. Use SVG effects to add graphic effects without causing rasterization.

Use symbols and simplify the paths in your artwork to improve SVG performance. Also avoid using brushes that produce a lot of path data, such as the Charcoal, Fire Ash, and Scroll Pen, if performance is a high priority.

Use slices, image maps, and scripts to add web links to an SVG file.

A scripting language, such as JavaScript, opens unlimited functionality to an SVG file. Pointer and keyboard movements can invoke scripting functions such as rollover effects. Scripts can also use the Document Object Model (DOM) to access and modify the SVG file—inserting or deleting SVG elements, for example.

 

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