Illustrator | Software
| Photos, Images & Color | Textbooks
| Design Principles | Job
Info
Typography | Fine Art Principles|
| More Info & Great Sites| FAQ
| Computer Lab | Contests
Specifically, web design
A great graphic design dictionary:
http://www.graphicdesigndictionary.com/g.html | Designtalkboard Glossary
A
glossary of Printing and Graphic Terms | computing-dictionary
| tech dictionary
Graphic Design basics:
http://desktoppub.about.com/cs/basic/g/graphicdesign.htm
| Logo Design | Identity Contest
A great graphic design history site:
http://www.allgraphicdesign.com/historyof-graphicdesign-arts.html
More History & Industry Masters
What is Graphic Design anyway?
http://www.designtalkboard.com/design-articles/whats-design.shtml
Need to convert a color?
Color Codes Matching Chart HTML (Convert CMYK, RGB Hex)
Graphic Design Principles
Mundi Design Studios
| A good article on principles: www.digital-web.com
Good articles about design basics: Good
Articles!

INFO ON OUR COMPUTER LAB
To utilize the computer lab here at Mendocino College,
you need to register for this class:
CSC 500 - Section 0274
Workplace Software Lab
Room 1280 - 8/21 to 12/21/06
You can register at any time during the semester through the TelReg
number:
(707) 468-3353
Your log-in that you use for our class will work in the computer lab
as well. The only machines that have Adobe Illustrator and Photoshop
on them are the ones at the far end of the back wall of this room. There
are lab technicians on hand to assist you with any problems/questions
you may have.
ILLUSTRATOR SITES
macdesignonline
| illustratorworld
Some terrific drawings made in Illustrator:
dragon | trace your face | goldfish | still life | face | car | body
another great face | beautiful red abstract
A
good article on the difference between raster and vector art
http://www.happygraphics.net/friendlysite.html
| www.gwenda.com
| pixel2life
Illustration
Web
SITES WITH FREE DOWNLOADS & TUTORIALS:
Digital
media | Adobe
Studio Exchange | Tutorialfind
| SVG
Demos
Scalable
Vector Graphics (SVG) | Using
Save for Web in Illustrator | Even
MORE free tutorials!
SOFTWARE
creationengine
| uscollegebuy
| JourneyEd |
ace-soft | collegesoftware.org
PHOTOS & IMAGES [Back
to Top]
Freefoto.com
| freeimages
| www.sxc.hu | istockphoto
not free - but cheap! | iconarchive
Gifworks.com
| Scan Tips
COLOR - Color
Info
color-wheel-pro.com
| www.newark1.com/color/index.html
| interesting
article on color
Does Color Really Matter?
“Research reveals all human beings make a subconscious
judgment about an item within 90 seconds of initial viewing and that
between 62% and 90% of that assessment is based on color alone.”
from The
Institute for Color Research
[Back to Top]
TEXTBOOKS - following
are some good links to purchase textbooks. If you are a student, look
for discounts for students at the educational rate.
overstock
| nerdbooks |
lynda.com | peachpit
| alibris.com |
powells
| uscollegebuy
| Cheap Text Books | amazon
| ebay
DESIGN PRINCIPLES
What is the purpose of graphics?
1) To support content, 2)
Create visual appeal, 3) Aid organization,
4) Aid eyeflow
A good article about Design Principles: Principles_of_design
Another great ad: Why
Bad Ads Happen to Good Causes
Hierarchy
The tools you use to prioritize your content; how you
organize your design.
Victorianferndale
| www.scion.com
Good navigation with the use of color: | www.lacountyarts.org
| Learningresources
Focal Point
Every design needs one of these - it will attract your
viewer and draw them in.
How
to make a Focal Point | Good
example |
Genesis Box
| Hautmanwebdesign
| Bodyandsoul
A good example of a site that NEEDS a focal point: Soccer
Box
A focal point can be text too: Bandwmag
Eyeflow

Painting by Seurat
What guides your eyes on these sites?
Guggenheim
Collectionl | Genesis
Box
White Space
Makes the site inviting and information accessible. Watch
out though - too much white space can also be boring. Another thing
to think about: White space doesn't have to necessarily be white!
Deandeluca
| Roxx.com | JenPack
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Simplicity
When in doubt, take it out!
Freddevos.com
| odegardinc.com
| The Art Institute
of Chicago Freezepop.com
(Freddevos is an excellent example of focal point and
balance as well.)
A site lacking in simplicity:
a-gay-christian-testimony.com
Balance
A simple way to achieve balance: Walker
Art
circle.bc.ca|
www.usask.ca (good
article here) |www.stink.com/bruce
Problems with balance: miami.edu/lowe
Consistency
Basic layout stays the same throughout the site: Deandeluca
Consistent layout and motion, but each section uses different colors:
Criticalmass.com
Another site utilizing color along with consistency: http://www.sixsides.com
www.flyfishingstillwaters.com
Unity
Unity describes the relationship between individual parts
and the entire composition. What aspects of the design are necessary
to tie the composition together? Alternatively, you can use design elements
to break it apart and give it a sense of variety.
Counterspace
- Which design characteristics help create unity in this web site?
Three examples of excellent unity in a site:
virtual.parkland.edu
| virtual.parkland.edu
| virtual.parkland.edu
| Maine
Cottage | Bodydeli
Appropriateness
The choice and execution for communicating what
is most suitable to the tone and content of the message, the nature
and intent of the sender; and the needs, desires and orientation of
the receiver.
Always ask yourself: Is the design appropriate for your
audience, the topic, and your original purpose?
artcenter.edu
| www.pigletscatering
| exquisitecatering
Alignment
Compare the alignment of text in these sites. Which ones
do you prefer? What feeling do you get from the initial impact?
Sail
Free |Asianart.org
| Internetcafe
(sometimes centering works) | Npsot.org
Does the alignment in this example help organize the information? Mauicoffee.com
How would you fix the alignment in this web page example? Learningwebdesign.com
Check this link to see the "fixed"
version: Learningwebdesign.com
[Back to Top]
Proximity
Is there a logical relationship between the design
elements and how they are communicating those relationships visually?
Grouping related items together and visually separating unrelated items
by white space or rules can help. Think about this as you look at these
sites:
library.albany.edu
|Roberto
Donna |virtual.parkland.edu
Repetition
Repetition ties design elements together and gives a unified
look:
Deandeluca
- we've looked at this one, but again, an excellent
example of repetition.
Good use of repetition in typeface, layout, and style
throughout the site: Our
site!
Good example of repetition of specific graphic elements:
Thebanmappingproject
Contrast
Contrast creates a dynamic design and attracts attention.
To be effective, it must be strong. One wy to archive effective contrast
involves making two or more elements very different (e.g. heading and
text). Check out these sites and see what you notice about contrast:
Industry
Films |What makes this page look so dynamic?
nobodyhere.com
| Visionarywebsites
Breaking the Rules
www.leoburnett.ca

Special considerations for graphics on the web:
Resonance: graphics support
the content, making it easier/quicker to understand. Content and design
should resonate (design appropriate to content/topic). Graphics and
content should resonate (graphics appropriate to content). Graphics
and design should resonate.
Consistency: be consistent throughout
the site. If you use a keyline around a photo, use a keyline around
all photos.
Visual Interest: Ways to create
visual interest are overlapping elements; rough edges; type and graphics
combined; unusual rollovers; strong contrast; use of Flash.
Integration: integrate the graphics
into the site, as opposed to simply lining them up somewhere or sticking
them here, there, and everywhere!
Originality: Look for ways to
be original. If you use stock photos or clip art, recolor or stylize
the graphics (beware of copyright
issues); create your own graphics, take your own photos, etc.
Fishmarketing.net
Speed: graphics must download
quickly.
Type: type is content and can
be a graphic too. A great way to create visual interest. Explore using
different types of contrast in your type designs.
TYPOGRAPHY - the art and science
of communicating through type
For special topics in this category, visit the Typography
Page
sfmoma.com
| Jamesyang.com
| love this logo: www.rachelmullis.com
and some pretty bad typography here: www.henriscatering.com
| oh
dear
Some useful typography links: fonts.com
| eyewire.com |
planettypography
| fonts
Some links to typography articles: www.typenow.net
| Counterspace
Font
Peeper
A professional utility for previewing and preformatting your PostScript
and TrueType/OpenType fonts and their character mappings along with
several other important features such as embedding restrictions, available
styles, various code pages and more.
[Back to Top]
AND, don't forget:
VISUAL APPEAL & ORIGINALITY
Wolvesburrow.com
| Jordanfashions.com
[Back to Top]
What’s wrong with these sites?
Which design principles and techniques need to be
applied to this site? Is the cursor design an enhancement or distraction?
Cat-domain.com/index.htm
How do you feel about contrast and white space here: Napanet.net/~mfc
What impression do you get at this site? JimJacobson.com
How do you feel about the alignment and proximity here? Lavendise.com
FINE ART PRINCIPLES
Relationships, Scale, Synergy
Relationship is the connecting force between
elements and synergy is all elements working together to create a cohesive
whole. Both are essential for unity.
Two beautiful examples can be found
here:
Hozhoni.co
| http://www.brainstormventures.com/
Scale & Proportion

Fernando Botero, (1932-), Columbian, A Family
This site takes advantage of the whole screen and
then some! How do you feel about the horizontal scrolling format? Seidler
This site uses center screen and is very vertical: Creativehouse.com/flash/
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Closure
Closure challenges the viewer to complete
"partial" objects (perhaps the web equivalent is Interaction?)
Do you like the effect of this logo? Good example of using closure:
margochase.com
Another good example: Orrdigital
Direction, Movement
Like eyeflow, movement leads the eye into and around
the page to achieve unity between elements and leads the viewer thorough
a guided visual experience. Decide how and where you want to direct
the viewer-and at what speed.
Notice how the images and shapes help
to guide your eyes, creating a dynamic movement on the page: Redken
virtual.parkland.edu/gds/main.html
ndm.si.edu/EXHIBITIONS/triennial/inside_design_now.asp
[Back to Top]
Cropping
Cropped images can also create a very dynamic design:
http://www.aviocoachcraft.com
| http://www.guggenheim.org
| Typobrand.com
Figure-Ground
We see each mark on a page as an object distinct
from the background; this is the first step of perception. Figure-ground
interplay refers to an ambiguous dimension or element that may be read
in more than one way and used as a way of relating positive and negative
space.

This site also encourages the viewer to interpret shapes: SSStudio.pl/www/main.html
Escher,
the master of figure-ground illusions
Rhythm
Rhythm is the heartbeat or the flow, the moving
force connecting the elements within a composition: www.RedBullCreativityContest
Interesting rhythm created by the arrangement
and direction of the cropped images: Konaoceancondo.com
Rhythm can invite you to move somewhere
else ...
Perspective
The best way to add a sense of depth to your design,
perspective can also create the illusion of a third dimension. Ways
to achieve perspective include overlapping objects to determine foreground/background
relationships; using size to convey depth; adding more detail/color
in the foreground - less in the background; using converging lines/shapes
that lead into the distance; and utilizing images within the design
that create the depth.
How does the use of perspective enhance this
site? vanderryn.com/va/index.html
Lydianwealth.com/main_flash.htm
Value
Also called tone, value is the lightness or darkness
of a color. The greater the difference in the light and dark areas,
the more attention the area will attract. Some good examples can be
found here:
johnlovett.com/tonal.htm
http://www.sonic.net/~webclass/BusWeb/
Texture
A good example of texture: http://ndm.si.edu/EXHIBITIONS/skin/index.asp
http://ndm.si.edu/EXHIBITIONS/extreme_textiles/index.asp
Great article with examples of texture here:
http://desktoppub.about.com/od/elements/l/aa_texture2.htm
JOB & CAREER SOURCES IN THE FIELD
Graphicdesign.about.com/od/career
| Blish.com | Elance
| Craigs List
|
Graphic
Design Careers
GRAPHIC DESIGN CONTESTS & OPPORTUNITIES
Marin
Arts | Media
Arts | Course.com
- Design Achievement Awards
More
Great Design Info
Influential
Designers
[Back to Top]
Following are links to beautifully designed websites:
http://www.sfmoma.com
http://www.jamesyang.com
http://www.odegardinc.com
http://www.divinepenguin.com
http://www.artcenter.edu
http://www.jiong.com
http://www.fjhakimian.com
http://www.nationalupholstering.com
http://www.artcenter.edu/accd/gallery/gallery.jsp
http://www.glenphillips.com
http://www.jbokhour.com
http://www.orisinal.com
http://pattiglenn.com/main.html
http://www.innatoccidental.com
http://www.stevensebring.com/
http://www.hermanisorrentino.com/b2.htm
http://www.direngrey.co.jp/home.html
http://www.55-69.com/
http://www.roundhousemedia.net
http://www.maccosmetics.com/
[Back to Top]

SPECIFICALLY, WEB DESIGN
Don't
confuse web design with sex
Okay, on to serious stuff ...
Illustrator is a GREAT tool for web design! In addition
to SVG, a file format which is really hot right now, there are many
automated features of Illustrator that make it ideal to use for anyone
interested in designing web pages.
For example:
Image Maps - they couldn't BE easier in Illustrator: Image
map
Flash Files - you don't even need to OWN Flash software!
A
simple heartbeat | A
simple blend
What is SVG? Scroll down for a complete definition.
For SVG examples: SVG
Demos
What else is Illustrator good for when it comes to web
design?
• Seamless integration with Photoshop and Image
Ready (for animation and more)
• Slicing Images and saving as CSS layers
FAQs:
1. What is the difference between Bitmap (or raster)
images and Vector graphics?
Computer graphics fall into two main categories—bitmap
and vector. You can work with both types of graphics in Photoshop
and ImageReady; moreover, a Photoshop file can contain both bitmap and
vector data. Understanding the difference between the two categories
helps as you create, edit, and import artwork.
Bitmap images
Bitmap images--technically called raster
images--use a grid of colors known as pixels to represent images.
Each pixel is assigned a specific location and color value. For example,
a bicycle tire in a bitmap image is made up of a mosaic of pixels
in that location. When working with bitmap images, you edit pixels
rather than objects or shapes.
Bitmap images are the most common electronic medium for continuous-tone
images, such as photographs or digital paintings, because they can
represent subtle gradations of shades and color. Bitmap images are
resolution-dependent--that is, they contain a fixed number of pixels.
As a result, they can lose detail and appear jagged if they are scaled
on-screen or if they are printed at a lower resolution than they were
created for.
Vector graphics
Vector graphics are made up of lines and
curves defined by mathematical objects called vectors. Vectors describe
an image according to its geometric characteristics. For example,
a bicycle tire in a vector graphic is made up of a mathematical definition
of a circle drawn with a certain radius, set at a specific location,
and filled with a specific color. You can move, resize, or change
the color of the tire without losing the quality of the graphic.
Vector graphics are resolution-independent—that is, they
can be scaled to any size and printed at any resolution without
losing detail or clarity. As a result, vector graphics are the best
choice for representing bold graphics that must retain crisp lines
when scaled to various sizes—for example, logos.
Because computer monitors represent images by displaying
them on a grid, both vector and bitmap data is displayed as pixels
on-screen.
2. What does "dpi" mean?
(Dots Per Inch) The measurement of the resolution of display
and printing systems. A typical CRT screen provides 96 dpi, which provides
9,216 dots per square inch (96x96). Flat panel displays from 110 to
200 dpi have also been developed.
As the dpi rate doubles, the number of dots within a square
inch is quadrupled, because dpi deals with two dimensions. Thus, while
100 dpi produces 10,000 actual dots per square inch, 200 dpi produces
40,000 (see below). We have a long way to go to make the resolution
on a screen as dense as a printer. A 1200 dpi printer produces 157 times
as many dots of resolution as a typical 96 dpi screen.
Dots Per DPI Square Inch
96 dpi = 9,216 actual dots per square inch
100 dpi = 10,000 actual dots per square inch
200 dpi = 40,000 actual dots per square inch
300 dpi = 90,000 actual dots per square inch
600 dpi = 360,000 actual dots per square inch
1200 dpi = 1,440,000 actual dots per square inch
3. About Scanning ...
Scanner resolution is measured in terms of dpi (dots per
inch). The higher the image resolution, the easier it is to edit the
image (i.e., more detail is available) and the better the printed reproduction.
The amount of detail required for editing purposes will determine the
resolution of the scan.
Scanners, like digital cameras, use software to enhance
image quality. Most scanners will identify a dpi number for both "optical
resolution" (true resolution) and for "interpolated resolution"
(software enhanced resolution). Although the interpolated resolution
may be larger than the optical resolution, the optical resolution is
the most important number to consider.
Often, you won't know if an image being used as part of
a website will need to become part of a printed piece at some point
in the future. Always scan an image at a higher resolution than the
resolution of the printer device. This should cover the image for the
web as well as for potential printed materials. (Laser printer resolution
is typically from 300 to 1200 dpi; most photo printers today offer a
maximum resolution capability of 1440 dpi or 2800 dpi.)
Generally speaking, here are suggested resolutions for
scanning common types of images:
| Image Type |
Minimum |
Better |
| Web graphic/JPEG or GIF |
100 |
300 |
| Photo |
300 |
600 |
| Photo (to be enlarged) |
600 |
1200 |
| Line Art |
300 |
600 |
| Slides/Negatives |
1200 |
2400 |
| Monochrome image or text |
150 |
300 |
[Back
to Top]
For the more serious scanner who wants to
get a little more technical, read on:
Scanning using the resolution setting (Photoshop)
You can determine the resolution for your scan using
the original and final image dimensions and the resolution of your output
device. Scan resolution translates into image resolution when you open
the scanned image in Photoshop. To estimate scan resolution:
Do one of the following:
* For laser printers and imagesetters, multiply the printer's screen
frequency by 2. To determine your printer's screen frequency, check
your printer documentation or consult your service provider.
* For ink jet printers, check your printer documentation for the optimal
resolution. Many dye sublimation printers and devices that print directly
onto photographic paper have an optimal resolution of 300 to 400 dpi.
Determine the ratio of the final image dimensions to the original image
dimensions. For example, the ratio of a 6-by-9-inch final image to a
2-by-3-inch original image is 3.
Multiply the result of step 1 by the result of step 2.
For example, suppose you are printing to an imagesetter with a screen
frequency of 85 lpi and the ratio of the final image to the original
is 3. First multiply 85 (the screen frequency) by 2 to get 170. Then
multiply 170 by 3 to get a scan resolution of 510 ppi. If you are printing
to an ink jet printer with
an optimal resolution of 300 dpi, multiply 300 by 3 to get a scan resolution
of 900.
Note: Different color separation procedures might require different
ratios of image resolution to screen frequency. It's a good idea to
check with your service provider or print shop before you scan the image.
Scanning using the file size setting (Photoshop)
You can create a dummy file to predict the file size needed
for the final output of your scan.
To calculate the file size before scanning an image:
In Photoshop choose File > New.
Enter the width, height, and resolution for your final printed image.
The resolution should be 1.5 to 2 times the screen frequency you will
use to print. Make sure that the mode you plan to scan in is selected.
For more information, see About color modes and models (Photoshop).
The New dialog box displays the file size.
For example, suppose you want the final image to be 4 inches wide and
5 inches high. You plan to print it with a 150-line screen using a 2:1
ratio, so you set the resolution to 300. The resulting file size is
5.15 MB.
To produce the scan, enter the resulting file size in your scanner settings.
Don't worry about resolution or image dimensions. After you have scanned
the image and imported it into Photoshop, use the Image Size command
(with the Resample Image option deselected) to enter the correct width
and height for the image.
4. What's the difference between a print shop and a service
bureau?
The main difference is that one uses computers and the
other uses printing presses. Service bureaus basically take your file
and print it out to a high-resolution printer -- called an imagesetter
-- that prints to either photographic paper or negative film. If you
are going to be printing to an offset press (for a magazine, newspaper,
or book, for example) you would then retrieve the negative or print
and take it to the print shop, which then creates negatives (if the
service bureau didn't), plates and, finally, the final print on paper.
These days, the line between the two kinds of businesses is disappearing
and oftentimes either business does every step in the process.
5. What are Scalable Vector Graphics (SVG) graphics?
Bitmap image formats for the web—GIF, JPEG, WBMP,
and PNG—describe images using a grid of pixels. The resulting
files tend to be bulky, limited to a single (often low) resolution,
and consume large amounts of bandwidth on the web. SVG, on the other
hand, is a vector format that describes images as shapes, paths, text,
and filter effects. The resulting files are compact and provide high-quality
graphics on the web, in print, and even on resource-constrained, handheld
devices.
Users can magnify their view of an SVG image on-screen
without sacrificing sharpness, detail, or clarity. In addition, SVG
provides superior support for text and colors, which ensures that users
will see images as they appear on your Illustrator artboard.
The SVG format is entirely XML-based and offers many advantages
to developers and users alike. With SVG, you can use XML and JavaScript
to create web graphics that respond to user actions with sophisticated
effects such as highlighting, tool tips, audio, and animation.
You can save artwork in SVG format using the Save, Save
As, Save A Copy, or Save For Web command. To access the complete set
of SVG export options, use the Save, Save As, or Save A Copy command.
The Save For Web command provides a subset of SVG export options which
are applicable to web-oriented work.
How you set up your artwork in Illustrator will affect
the resulting SVG file. Keep in mind the following guidelines:
Use layers to add structure to an SVG file. When you save
artwork in SVG format, each layer is converted to a group (<g>)
element. (For example, a layer named Button1 becomes <g id="Button1">
in the SVG file.) Nested layers become SVG nested groups, and hidden
layers are preserved with the SVG styling property “display:none”.
If you want objects on different layers to appear transparent,
adjust the opacity of each object instead of each layer. If you alter
opacity at the layer level, the resulting SVG file will not display
transparency as it appears in Illustrator.
Raster data is not scalable in the SVG Viewer and cannot
be edited like other SVG elements. If possible, avoid creating artwork
that will be rasterized in the SVG file. Gradient meshes and objects
that use the Rasterize, Artistic, Blur, Brush Strokes, Distort, Pixelate,
Sharpen, Sketch, Stylize, Texture, and Video effects are rasterized
when saved in SVG format. Similarly, graphic styles that include these
effects also produce rasterization. Use SVG effects to add graphic effects
without causing rasterization.
Use symbols and simplify the paths in your artwork to
improve SVG performance. Also avoid using brushes that produce a lot
of path data, such as the Charcoal, Fire Ash, and Scroll Pen, if performance
is a high priority.
Use slices, image maps, and scripts to add web links to
an SVG file.
A scripting language, such as JavaScript, opens unlimited
functionality to an SVG file. Pointer and keyboard movements can invoke
scripting functions such as rollover effects. Scripts can also use the
Document Object Model (DOM) to access and modify the SVG file—inserting
or deleting SVG elements, for example.
[Back to Top]
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