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Name:   Date:


This test contains 20 questions, and each question is worth one point, for a total of 20 points. If you have any questions, please raise your hand during the test period. Click on the "Submit" button at the bottom of the test when you are finished. You will have one hour to complete the test; when you are done, you can either leave or use the lab time to finish up work on previous projects, or begin work on your final project.

DON'T FORGET TO ENTER YOUR NAME OR I WON'T KNOW WHOSE TEST IT IS!

Be sure to pick the best answer for each multiple choice question. Good luck!


1.  What is the purpose of good design in a publication?

   


2.  Hierarchy in design is: (choose the BEST answer by typing a, b, c, or d into the box provided)

     a) A tool to prioritize your content by guiding your reader in an organized fashion.
     b) One of the divisions of angels
     c) Successive ranking with each level subordinate to the one above
     d) A way to categorize things

     Answer:

 


3.  A focal point in a design should appear on a page only once.

     True or False? (Enter true or false in this box):



4.  What is the focal point on this website? Click here to see: Freddevos.com

     Type in your answer here:


5.  Which design principle visually guides the reader through the hierarchy of the document — directing
     them where to go and what to read through the size and placement of the elements.

     Enter the name of the design principle here:


6.  Take a look at this website: Petersonstyle.com/paris/index.htm
     Now, do you think this is a good example of eyeflow? Why or why not?

   


7.  What does "White Space" in graphic design mean?

   


8.  What does "KISS" stand for in graphic design?

     a) Keep it Strong & Solid
     b) Keep it Sorry Silly!
     c) Keep it Simple Stupid!
     d) Keep it Simple Silly!

     Answer: Remember, not just the BEST answer, but the nicest too!


9.  Open this site: Circle.bc.ca/portfolio.php and explain why it has a good sense of balance:

   


10. What does consistency mean in graphic design, and why is it so important?

   


11. Without unity in a design, it will appear distracting and chaotic. Take a look at this site (you'll
      remember it from class) and explain why it is lacking in unity.

      http://www.victorianferndale.org/chamber

   


12. Appropriateness in design is crucial. You need to consider your topic, your purpose, the format the
      design needs to be in, and your audience — who will be viewing your design. What do you need to
      consider about your audience when you create a design?

   


13. Which alignment is the BEST choice in the majority of graphic designs?

      Use this diagram to help you decide: Text Alignment Diagram

     a) Right Alignment
     b) Left Alignment
     c) Center Alignment
     d) Justified

     Answer:


14. Which of the following BEST describes the design element PROXIMITY:

     a) Proximity is necessary to establish logical relationships been design elements.
     b) Proximity is achieved by grouping related items and creating visual separation between
         unrelated items.
     c) Proximity is essential for organizing information and reducing clutter.
     d) All of the above.

     Answer:


15. By repeating certain visual elements of the design throughout your piece you create consistency,
      improve organization, and strengthen the unity. When you look at this site, do you think it uses
      the design principle of repetition? http://www.lacountyarts.org Explain why:

   



16. What elements in a design will help you enhance repetition? List at least four:

   


17. Contrast is KEY to a dynamic design. Contrast involve making two or more elements very different.
      Look at this site and explain how contrast is used effectively: Jiong.com/html/portfolio.html

   


18. Look at this site, and list at least FOUR different design principles that are used effectively:

     Pattiglenn.com/main.html

     Answer:


19. What is the most important thing you have learned about design by studying these principles?

   


20. There's a LOT of rules about graphic design, isn't there? Nobody likes rules, but by LEARNING the
      rules your designs WILL improve. Once you get the rules down, what is the most important graphic
      design rule of all? Sometimes, is OKAY to ...

     Answer:

 

     

 


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